About Me
With my educational and professional experience, I bring a comprehensive understanding of both consumer insight and strategic marketing.
My background in psychology enhances my ability to understand and influence consumer behavior, while my business acumen ensures strategic alignment with overarching goals.
Driven by a keen interest in the intersections of creativity and technology, I’m excited to leverage my skills in environments where innovation and consumer engagement are at the forefront.
I look forward to contributing to teams that value forward-thinking approaches and transformative solutions.
Education:
George Mason University
B.S. in Business - Concentrations in Marketing and Management Information Systems
B.S. in Psychology - Concentrations in Human Factors/Applied Cognition and Industrial Organizational Psychology
Experience:
Freelance Marketing Specialist
Marketing Strategy and Experience Analyst
Marketing Coordinator
Skills
I use these tools to craft compelling marketing campaigns and deliver exceptional results.
Technical Skills
Basic HTML/CSS, Python, Ruby, and SQL knowledge
Proficient in R and Excel for statistical analysis
Artificial Intelligence (AI) for optimization
Social Media (SM) and Management
Social Media Apps: Instagram, Twitter, TikTok, Facebook, Pinterest, and LinkedIn
Mailchimp for email marketing
Sprout Social for SM managment and growth
PM and Collaboration Tools
Asana and Monday for team project management
Slack and Microsoft Teams for collaboration
Miro for design presentations
CMS and User Experience Design
Squarespace, Wix, and Wordpress proficient
Figma proficient for User Experience (UX) Design
Basic knowledge of Sketch for UX Design
Design Tools
Adobe Creative Suite proficient
Canva proficient
Microsoft Suite proficient
Analytics, SEO, and CRM Software
Google Analytics and Tableau data analytics
SemRush and Ahrefs for SEO optimization
Salesforce and HubSpot for CRM